Case study: YouTooscany

Case study: YouTooscany

January 30, 2016 journal-en

Two years ago, five tourist companies from Fiesole and the research team lead by Prof. Giovanni Liberatore of University of Florence, gave birth to the Tuscany Region funded award winning project “Touristic & sustainable Tuscany: creation of a regional network of touristic destinations to experiment the NECSTOUR model”. The main objective was to renovate the tourist offer of the destination Fiesole toward a more experiential and authentic tourism.

On the 2015, 14th of July YouTooscany was awarded with the special innovation prize in the new media projects at SMAU Florence.

After few months of knowledge transfer, the 2016, 16th of January the YouTooscany set up as a new enterprise network. Its mission is to give access to a high quality set of travel experiences around Fiesole, from the harvesting of the saffron to the visit to the set of the movie “A room with a view”.

All the travel experiences are online on

Progetto co-finanziato nel quadro del POR FESR Toscana 2014-2020 Project co-financed under Tuscany POR FESR 2014-2020


SMARTOUSCANY un progetto finanziato nell’ambito del POR FESR TOSCANA 2014-2020 AZIONE 3.1.1. sub-azione 3.1.1a3) “Aiuti finalizzati al contenimento e al contrasto dell’emergenza epidemiologica COVID-19” “Fondo investimenti Toscana – aiuti agli investimenti” e finalizzato a sostenere gli investimenti per la innovazione tecnologica