Provincia di Mantova, Consorzio dell'Oltrepò, Associazione
At the conclusion of the implementation of a Destination Management platform – which adopted the ASR model – the Province of Mantua and the Consortium of the Oltrepò Mantovano joined forces to develop two apps to promote tourism in the area.
The apps Terre di Mantova & Oltrepo were designed to be used across different public administration’s departments and programmes, with a unique navigation system but bespoke contents and graphics. In order to optimise previous investments on ICT solutions for destination marketing, the contents of the apps are constantly updated and refreshed by new contents added to the tourism promotion website.
The apps are engaging and designed to support users at any points of their trips:
The apps allow for sharing travel information and activities through social media.